Django model managers for custom querysets

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Custom managers encapsulate common query patterns. I create a manager method for each frequently-used filter like published() or active(). By returning self, I can chain manager methods. For more complex queries, I create a custom QuerySet class and use Manager.from_queryset() to get both manager and queryset methods. This keeps view code clean and makes query logic reusable and testable. I avoid putting business logic in managers—they're for data access only. Model methods are better for behavior.