Window functions for advanced analytics

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Window functions perform calculations across row sets without grouping. ROWNUMBER assigns unique sequential numbers. RANK/DENSERANK handle ties differently. I use PARTITION BY to reset calculations per group. ORDER BY determines calculation order within partitions. LAG/LEAD access previous/next rows—useful for deltas and trends. FIRSTVALUE/LASTVALUE grab boundary values. Running totals use cumulative SUM. Moving averages calculate trends. NTILE divides data into buckets. Window functions avoid self-joins and subqueries. RANGE vs ROWS defines window frames differently. Understanding window functions unlocks complex analytics in single queries. They're essential for reporting and data analysis.