Interactive Plotly figures for exploratory stakeholder reviews

                  import pandas as pd
import plotly.express as px

df = pd.read_csv('marketing_performance.csv')
fig = px.scatter(
    df,
    x='spend',
    y='revenue',
    size='conversions',
    color='channel',
    hover_data=['campaign_name', 'region'],
    trendline='ols',
    title='Campaign efficiency overview',
)

fig.update_layout(template='plotly_white')
fig.show()